About Shifting the Wilderness.

Robb Gossen

Coach & Founder of Shifting the Wilderness

Shifting the Wilderness began with my own journey through a long season of uncertainty. I faced burnout, struggled with transitions, and searched for clarity. In that season, I longed for a guide—someone who understood my struggle and could help me navigate the unknown. When I couldn’t find that guide, I became the guide I needed.

Many men experience their own wilderness seasons. They feel exhausted, question their purpose, and wonder if they will ever move forward. But what if the wilderness isn’t just something to escape? What if it’s a place of growth, preparation, and transformation?

The Shift Starts with Your Primal Question

At the core of every man’s journey lies a Primal Question—a deep, driving need that shapes decisions, struggles, and identity. This question influences how we handle challenges, build relationships, and pursue success.

When this question remains unanswered, we enter a scramble—a cycle of striving, overcompensating, or shutting down. Wandering in the wilderness often signals that we are stuck in this pattern, disconnected from clarity, purpose, and strength. We push harder but feel further from where we want to be.

However, everything changes when you identify your Primal Question and shift your mindset. You gain clarity, confidence, and direction. Instead of scrambling for an answer, you start living in the truth of who you are. This shift moves you from wandering to walking with purpose.

The Path to the 5X Life

For years, I pushed through life, constantly striving yet feeling stuck. Exhaustion replaced excitement, and uncertainty clouded my purpose. My breakthrough came when I asked a new question: Who am I becoming in this process?

That shift changed everything. Instead of seeing life as a series of obstacles, I started viewing it as an opportunity for growth. I began strengthening five key areas—mental, emotional, physical, spiritual, and relational.

This journey led me to what I now call the 5X Life. It’s not about perfection. It’s about living with intention, resilience, and strength.

When you stop striving and start aligning, everything shifts. Confidence replaces confusion. Growth and rest work together. You no longer wander aimlessly—you walk with purpose toward the life you were made for.

Let’s Walk This Journey Together

Through my blog, courses, group coaching, and one-on-one coaching, I help men navigate their wilderness season and step into their next chapter. The goal isn’t just reaching the promised land—it’s who you become along the way.

Winning isn’t just about success. It’s about discovering the strength, purpose, and resilience that have been in you all along.

Let’s shift your wilderness into a place of transformation.

Let’s become Resilient. Stronger. Whole.